Showing posts with label employer brand. Show all posts
Showing posts with label employer brand. Show all posts

Thursday, 21 November 2013

How do you know your recruiter is ethical?

Ethical recruitment from TPP Not for Profit
By Jayne Morris, CEO, TPP Not for Profit

The recruitment industry as a whole has a pretty poor reputation, and many people over the years have experienced a bad level of service from recruiters, either as a candidate or a client.  For charities, where the crossover between employees, donors and volunteers is so large, it’s particularly important that their recruitment partner offers an effective service, but, more importantly, an ethical one.

In this post, we look at how this reputation has been earned and how you can make sure you’re working with an ethical and principled recruitment consultancy that shares your values.

Why the bad rep?

It’s a common perception that recruiters are simply out to make a quick profit, and will do virtually anything to fill a role, regardless of the quality of the fit.

Some common complaints about recruiters include:
  • Recruiters don’t have any real knowledge or experience of the industry they are recruiting for
  • Agencies charge far too much and don’t offer value for money
  • Candidates are pressured into taking jobs they are not sure about, just so the recruiter can earn their commission
  • Recruiters don’t listen to either their clients or their candidates
  • Recruiters put forward candidates without meeting them face to face or sometimes without even getting their consent first
  • Agencies place candidates in a role, only to poach them to another role after the guarantee period has ended
  • All agencies share the same small pool of candidates and don’t encourage diversity among their candidates

In some sectors, where all that matters is getting a candidate in place, however short-term, this approach can suit both agency and employer.  However, most not for profit organisations need employees who are right for the role, committed to the cause and likely to benefit the organisation in the long term, and they need a recruiter they can trust to supply these candidates consistently.

So how do you make sure your agency is reliable?

When you work with a supplier, it’s a good idea to assess the service they provide.  We’ve put together a checklist of questions you should be asking your recruitment partner – a reputable consultancy will be able to provide evidence to back up all of these.

TPP currently work with over 50 clients on Preferred Supplier List (PSL) agreements.  These include a service level agreement to ensure that we meet our client’s needs, challenges, budgets and priorities, so we are constantly being asked to provide evidence about our service levels.  Any other consultancy should be able to do likewise.

Do they interview candidates face to face?

Some recruiters will do anything to fill a role before their competitors, even if it means sending over a candidate’s CVs when they have not met (or occasionally even spoken to) the jobseeker in question.

At TPP, we pre-interview all of our candidates before we send our shortlist over; in person wherever possible.  We always meet temporary candidates face to face, but occasionally interview permanent candidates on the phone if geographic or time constraints apply.  This means that we have explored in depth the motivations for each candidate, and are confident they are a good long-term fit for your organisation.  We also verify their UK right to work, so we don’t waste your time with candidates who aren’t eligible.

Meeting face-to-face also allows us to ‘sell’ your organisation to the candidate.  The very best employees are always in demand and can often pick and choose.  Having a third party pointing out the benefits of working for your organisation can often make all difference  We also brief our candidates about the role and prepare them for interviews, so you can see their best side on the day.

Do they really understand your sector?

Too often, recruitment consultants aren’t dedicated to recruiting for a particular kind of role or in a particular sector, so they don’t have the specialist knowledge required to understand how your organisation works, the kind of employees you need or any grasp of trends and issues in your sector.  Not for profit organisations are structured differently from corporate organisations and require staff with specific skills and motivations, so it’s important your recruiter ‘gets’ this.

At TPP, the structure of our teams mirrors the internal structure of our clients, so one consultant won’t recruit for all of your roles.  Instead, we have a fundraising team who only recruit fundraisers, and a finance division who specialise in finance and accountancy staff, etc.  Combined with the fact that we only recruit for not for profit organisations, this gives our consultants a really good understanding of recruitment trends and employees’ motivations for moving, both within the broader sector and within their job function.

Do they keep in touch enough (but not too much)?

It can feel like recruiters constantly bombard you with telephone calls and emails, trying to get you to see candidates who just aren’t right for your organisation.  But when something goes wrong or you’ve got a question, suddenly you can’t get hold of them.  This is especially frustrating as a candidate, when you just don’t know what’s going on.

TPP are scrupulous at keeping both our clients and candidates updated throughout the recruitment process.  We know that candidates kept hanging in the dark can often simply go elsewhere, so we are constantly in touch with them so any potential issues can be tackled before, not after, an offer is made.

And once we have successfully placed a candidate, we don’t just forget about them.  We follow up on their progress with both employer and employee to make sure they are settling in on their journey to adding value to your organisation.  We also only discuss new opportunities with candidates we have placed if they contact us directly or apply for one of our advertised roles.

TPP are also passionate about sharing our knowledge and expertise with the sector.  We send our clients updates on trends in the sector which are likely to affect them and our monthly email newsletters have a wealth of recruitment and HR tips and advice.

Do they support the sector in which they work?

While other not for profit recruiters have employees who volunteer, or run the odd industry seminar, none of them works on the same scale as the TPP Giving Back programme.  We want to help both our clients and candidates to achieve as much as they possibly can, so we offer a wide variety of free services to help them do so.

These include:
  • Free advertising for volunteer roles
  • Free use of our boardroom and interview space
  • Free professional development seminars and networking events, including our new Inside Track series
  • Free career and recruitment articles and advice, and regular salary surveys
  • Free CV and career advice clinics and workshops
  • £100 IoF CPD voucher for every fundraiser placed through us

Our staff are also encouraged to volunteer with paid leave and many are trustees or regular volunteers for charities.  All of us have chosen to work with the third sector, and we feel it’s important to give back as much as possible.

Do they offer a diverse range of candidates?

There is a great deal of evidence that having a diverse range of employees makes an organisation more effective.  This is particularly true for charities, where there has traditionally been a disconnect between the type of people who work for the charity and their beneficiaries.

TPP are proud to have consistently represented an extremely wide range of candidates for over 17 years, including those with disabilities and from the older population; one of our part-time temporary workers is a 77 year old for example.  Our huge database and wide range of partnerships with associations and groups means that we can find candidates outside the usual pool of jobseekers, including those elusive ‘passive candidates’.  Because of our reputation and longevity in the industry, we also attract many commercial candidates who need a trusted partner to guide them to the right career within the sector.

Do they have a good reputation in the sector?

One of the best ways to judge the service a supplier provides is to ask other people who have used them what they think.

TPP constantly monitor the service we provide and our customers’ satisfaction.  95% of our clients and 98% of our candidates would recommend TPP.  We also constantly receive testimonials from both our candidates and our clients.  In fact, earlier this year TPP was voted Best Recruitment Agency in the Partners in Fundraising Awards.  We were also been shortlisted for Best Consultancy in the Charity Times Awards.

Do they have industry accreditation?

A reputable recruitment consultancy should always be a member of a professional body, such as the REC, IOR or APSCO.  At TPP, we’ve gone one step further and are very proud to have gained REC Audited accreditation.  Launched this year by the REC as the gold standard for recruitment, this award aims to differentiate those recruiters who can demonstrate that they operate best practice in areas such as customer service, staff development and client management. The process of attaining this standard starts with a diagnostic and also includes a detailed onsite audit by a REC expert who not only checks processes, systems and compliance but they also talk to staff and management to ensure they truly are a gold standard company.

We are delighted to have achieved REC Audited status and to be the first not for profit recruiter to do so!

Do they monitor their level of service?

TPP pride ourselves on delivering a principled and ethical service, but we do not sit on our laurels and assume all is always perfect.  We have:
  • an in-house Marketing Department who conducts the quality surveys and feedback questionnaires
  • an internal Compliance Department  to ensure that our candidates details are checked and double checked
  • an internal Client Services Department who impartially monitor our service to clients, conduct service reviews and can implement PSLs and Service Level Agreements
So you can be confident that our service is continuously monitored and improved.


Before you decide to work with any recruitment consultancy, do make sure you know the answers to the above questions.  Not all agencies are alike, and your choice of partner could affect both the productivity of your organisation and possibly its reputation!

Wednesday, 16 October 2013

Making sure your candidates feel the love

By Kate Maunder, consultant at TPP Not for Profit

Charity recruitment - candidate care
The job market tends to be cyclical – lots of job openings tend to result in candidate shortages and candidates are plentiful when jobs are in short supply.  The recent economic downturn has kept the market stable for longer than normal – high levels of redundancy and unemployment have created huge pools of labour while cautious employers have been recruiting less.

However, all the signs indicate that we are now at a tipping point as the market recovers and unemployment drops.  According to the latest REC report on jobs, vacancy numbers are continuing to rise at a rapid pace but candidate availability is falling.  Commenting on these results, Bernard Brown, Head of Business Services at KPMG, said:  “Demand for staff may be up, but the number of individuals putting themselves on the market has dropped for the fifth consecutive month. Perhaps the pay on offer has to rise to encourage staff to ‘make the move’. If it doesn’t we could be about to witness a growing gap between what the employers need and what employees are prepared to do.”

At TPP, as well as a general increase in the number of vacancies in the not for profit sector, we have also noticed a general increase in candidates declining offers that have been made to them.  There are some skill sets that have always been in short supply, such as income generation, but other areas are now starting to see skill shortages, such as digital marketing.  The demand for candidates in general is increasing, which means they can be much more choosey.  Not for profit organisations should be placing more emphasis on candidate care and making sure they are kept happy and engaged throughout the recruitment process.

Below are TPP’s top tips to ensure your candidates feel loved:

1.    Ensure the offer package is right

Obviously you need to make sure your salary is as competitive as possible, which means you need to know what similar organisations are offering.  Salary is not the only thing to consider though, particularly for charity candidates, who are often looking for a better work-life balance.  Make sure you mention benefits and opportunities for flexible working, as these are often really powerful draws.

Some useful links:
Salary surveys
How to offer the right salary
Five ‘hidden’ employer benefits of flexible working

2.    Ensure there is potential for development

Candidates are often thinking about the long term when moving roles, and the opportunities for development are likely to play an important part in their decision.  Almost all roles offer employees the potential to learn and grow their abilities, even if they do not have a direct route for promotion.  The trick is to find the ways in which candidates would be able to make the most of the role and themselves and to make sure they are aware of them in the interview.

In these days of slashed training budgets, any promises of CPD you can offer are a great way to make your organisation stand out.  Remember, TPP give all fundraisers placed through us a £100 voucher to spend with the IoF on CPD.

3.    Don’t take too long to make a decision

This is probably the most common reason why organisations lose good candidates.  If they have great skills and experience, it’s likely that other organisations will want them as much as you do and candidates will not wait around if they receive another offer.  While we appreciate it can be hard to make decisions quickly in non-profit organisations, particularly if Trustees have to be involved, waiting for an offer can be a really negative recruitment experience for the candidate.

4.    Offer constant feedback and communication

On similar lines, one of the most common frustrations for candidates is a lack of communication and feedback.  Even if you are rejecting them, every candidate deserves to know they are not being taken forward and given a reason for that decision wherever possible.

Remember, the large crossover between potential employees, volunteers, advocates and donors make it especially important for charities to take good care of candidates.

Some useful links:
How to reject candidates without turning them off your brand
Lack of interview feedback can damage your donations


At TPP, we know that managing the offer process starts when we first meet the candidate.   We take the time to really understand why they are leaving their current job and their motivations and requirements for a new role.  We drill down into their key criteria, which is often very different to a candidate's stated motivations, to maximise the chances of a satisfactory recruitment process for all parties.

Thursday, 14 February 2013

Manage your employer brand with LinkedIn

Manage your charity employer brand with LinkedIn
With over 11 million users in the UK, LinkedIn is the country’s most popular employment site.  It is the most widely-used online tool for investigating career opportunities and has far more visits than any job board.  Any good candidate will do their research prior to applying for a role, and these days that includes looking up your organisation on LinkedIn.  Your company page should be set up to ensure these potential employees are attracted by your organisation, not turned off.

In this blog post, we look at how not for profit organisations can make the most of their LinkedIn company page to help make sure the best talent in the sector wants to work for them.  LinkedIn rolled out a new look for company pages to everyone last year, making it even easier to boost your employer brand.  And the great part is, with a small amount of effort, smaller organisations can look just as impressive as a larger employer, helping to level the playing field when it comes to candidate attraction.

If you haven’t set up a page yet

Although setting up a company page correctly may take a while, it is worth investing the time to have it done right from the start, as your organisation will appear professional and credible.

Before you create a new company page, check whether a page has already been started by one of your employees, ex-employees or supporters.  If so, you can ‘claim’ it and save confusion later on, as it’s very difficult to get a company page deleted once it has been set up and employees have linked to it.  Make sure you also check for alternative or misspelled versions of your organisation’s name.

Make sure you add a few employees as designated admins for your company page, so that there is always someone who can access it.  You’ll need to be connected directly to someone to add them as an admin.

Complete your profile

If you haven’t started filling in your organisation’s basic profile, click on the 'edit' button in the top right corner on your company page.

Filling out as much company information as you can will make your organisation appear professional and attractive.  If your company page is missing a postal or web address for your organisation, or doesn’t have a logo or any pictures, jobseekers are less likely to take you seriously as a potential employer.

Your company description should be a couple of paragraphs long and give a basic outline of what your organisation does, who it benefits and where you work.  You can use the specialties boxes underneath to list the different services your organisation provides.

Logos and images

  • Cover image (646 x 200 pixels)
The new cover image option gives you an opportunity to add an eye-catching and attractive picture that visually summarises your organisation’s brand.  You could use it to show pictures of your employees, or to display changing messages supporting campaigns you are running.

Some good examples of cover images on non-profit organisation profiles include:
Sue Ryder
Breast Cancer Care
Mencap
Save the Children
Scope

  • Standard logo (60 x 60 pixels)
This appears at the top of your company page.  The logo appears over a white rectangle, so logos with a white background will generally look better than those with a coloured background.

  • Square logo (50 x 50 pixels)
This logo appears next to your status updates on the news feed of someone following your page.  It’s best to keep this consistent with the standard logo.

Products and services

Although LinkedIn calls these pages 'Products and Services', there is really no limit on what you can use them for.  As well as talking about the services you provide, you could include ways to show support, locations of charity shops, events you are running, or PR you have received.  It’s a good idea to include a ‘why work for us’ section, showcasing what makes you an attractive employer.

The top product or service in your list will also be featured on your company homepage, so make sure this is the one you want to emphasise.

Here are a few examples of charities using the products or services listings:
Mencap
Oxfam
Parkinsons-UK
British Red Cross
The Brain Tumour Charity

Status Updates

Posting regular status updates will make your company page much more engaging, as it gives a good idea of what your organisation does.  Status updates also appear in the news feeds of all the people following your organisation, so they can keep jobseekers and passive candidates in the loop.

You could post updates about your organisation’s campaigns, upcoming events, news, press releases or PR, blog posts or information relevant to your supporters.  And of course, you can post all your jobs as status updates.  LinkedIn charges for jobs posted on their job board, so this is a great way to get them on LinkedIn for free.

When you add a link to a status update, a picture may be automatically added.  If the picture isn’t relevant or looks rubbish, you can uncheck ‘include photo’ to get rid of it.  LinkedIn now allows you to share your own images or files, so you could post your organisation’s brochures or pictures from events.

Check your employee list

Under 'Careers' / 'View all employees', you’ll be able to see a list of everyone on LinkedIn who has listed your organisation as their current employer.  It’s worth having a look through here, as it may include ex-employees who have not yet updated their LinkedIn profile, as well as people who are not employees but claim to work for you, whether by accident or design.

Removing these people is a good idea as it prevents potential employees or supporters from contacting the wrong person.  The only way you can currently remove people from this listing is to use LinkedIn’s Remove Member Form.  You’ll need to include full name of the person and the URL for their LinkedIn profile, plus an explanation of why you’d like them removed.

Rolling it out

Once your LinkedIn company page is set up, it’s time to start collecting followers.  Whenever someone follows your page, they will see your status updates in their news feed, as well as notifications on jobs, joiners and movers within your organisation.  Make sure you include ‘Follow us on LinkedIn’ links or a button on your website, emails, newsletters etc.

Encouraging your staff to set up and use their own LinkedIn profiles can further extend your reach.  If you post a status update and your employees ‘like’ it, it will also appear in the news feeds of people connected to them.

Linkedin Board Member Connect

LinkedIn are currently trialling a new service that helps leaders of nonprofits find and connect to potential board members.  It includes free upgraded access to LinkedIn, webcasts and group membership.  Unfortunately, this service is only available to organisations based in the US at the moment, but hopefully LinkedIn will roll this service out to the UK soon.

TPP on LinkedIn

To keep up to date with what’s happening at TPP, follow our company page on LinkedIn, or connect directly with the consultants you deal with.

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