Why employers need to be flexible to recruit top talent

By Rob Muddiman, Healthcare Manager at TPP.

The latest figures show that unemployment has dropped to below 1.97 million in the three months to the end of August and although businesses are growing, there is a threat of potential skills shortages. With fewer candidates available and applying for jobs, employers will need to work harder to find staff. The very best candidates are likely to already be happily employed, and are unlikely to be tempted to move unless an attractive salary entices them or the job advertised suits them better in terms of their life stage.

As a not for profit organisation, offering financial rewards is not always possible, so you need to attract staff with a job that suits their lifestyle. This month we give you our top tips on how to attract top talent by offering flexibility.  When writing your job description and person specification consider how you can make this role attractive and what flexibility can be offered and ensure these are advertised in the role from the start.

Life Stage Benefits

Individual benefit plans can appeal to employees, as they can select the benefits that suit their individual needs, tastes and goals at their current stage in life.  For example, childcare vouchers would suit a parent, where as mentoring or vouchers for gym membership may suit people beginning their careers or without commitments.

Other benefits that could be included in life stage benefits include pension, life assurance, private medical insurance, holiday and purchases on items such as laptops/ mobile phones.

CIPD provide more information on flexible benefit schemes here.

Hire and train up

Consider hiring a more junior candidate for the role and train them up. Carry out a job analysis to identify skills and knowledge that are essential before beginning the recruitment process, be realistic with essential and desirable skills.

By offering training, you have the added benefit of being able to employ a more junior candidate at a lower salary and you can mould this person to your organisation, while improving their skills. By offering scope for development, you are more likely to attract an individual that will remain loyal to your organisation and money saved in terms of salary can be invested in on the job and off the job training.

Gov.uk provides further information on hiring and training staff.

Part-time/job share

Consider whether you need someone full-time. If you need someone full-time consider allowing job share applicants. By allowing these you immediately open up your job vacancy to more applicants, such as parents. With job shares you have the added benefit of two people’s ideas and initiatives on your team.

Many part-time workers will also consider travelling further for the right role, as they won’t be travelling everyday, this may be the difference of attracting a great candidate that is the perfect fit for your role.

You can find out more about recruiting part-time workers here.

Flexible working

Flexible working gives people a better work-life balance. Results of our past salary surveys have showed that flexible working is a sought after benefit. Flexible working can include part-time working as mentioned above, but more sought after is flexitime. This gives the freedom for people to work when they want (possibly from home) with core hours when they need to be present.

It is rare to see many jobs advertised with the benefit of flexible working advertised, although are sometimes negotiated at offer stage. This immediately will put some candidates off applying, by advertising this benefit you will have a broader, more diverse applicant pool. This can also help with equal opportunities and diversity for staff that might be unable to work standard hours or full time.

TPP has adopted a flexible working policy to retain our current staff and attract the best new employees in the future. You can find out more about flexible working on the gov.uk website.

Building in flexible working practices and benefits into the job description right from the start of the recruitment process is one of the key ways in which a not for profit organisation can distinguish itself as an employer of choice and compete with larger organisations and the private sector for the very best candidates.

5 ideas for training on a budget

Not for profit organisations have been hard hit by the economic downturn over the last 12 to 18 months, and when savings have to be made, training, learning and development is usually one of the first things to go.  However, this can be a false economy, as slashing funds for training means your staff don’t develop at the same rate and your organisation becomes less efficient and productive.

However, with a bit of creative thinking, there are plenty of ways to provide your employees with training opportunities when funds are tight. Here are TPP’s top ideas for training on a budget:


1.  Use your existing staff
There are several ways to use your current employees to assist with learning and development.  Find out if your members of staff and in-house volunteers have any skills they can communicate to others, and appoint internal mentors to guide the development of more junior staff.  This is particularly useful for ‘soft skills’, such as communications and team management.

You could choose to make one member of staff a ‘champion’ for a particular topic.  Once they have received training, they should then be responsible for communicating their learnings to other employees.  This has the added advantages of cementing the knowledge in the employee champion and creating an in-house support service for queries regarding that topic.

Encouraging your employees to take part in internal secondments or shadowing also allows them the opportunity to learn from other members of staff and teams.


2.  Share resources
You can get more from your training budget by partnering with other organisations.  For example, banding together with sister organisations or other charities to offer joint courses will bring down your training cost per head.  Or do a skills swap with another organisation, where you share knowledge and experience between you.

The Small Charities Coalition facilitates the sharing of skills, experience and expertise between charities, and is completely free to join.  Even larger organisations can benefit through sharing their skills with others.

Investigate any private sector companies your organisation has contact with, such as corporate donors or service suppliers.  Do they run in-house training programmes your staff could piggyback on?  Of course, this training will not be charity-specific but could still be useful.

Encouraging your employees to volunteer or become a trustee in another not for profit organisation is another great way to bring new knowledge and skills into your charity.


3.  Look for freebies

If you know where to look, there can be many opportunities for free training for your staff.  The key is to make the best use of your network of suppliers, partners and membership organisations.

Private sector firms who work with the third sector often offer free training, eg TPP Not for Profit runs a series of professional development seminars, and solicitors’ firms often hold regular legal updates for their clients.  Simply googling “free <topic> training for charities” can usually bring up some interesting possibilities.

Membership organisations, such as the NCVO, IoF or CIPD, often run training sessions that are discounted or free for their member organisations.  Investigate what is included in your membership and make sure you are getting the most from the fees. 

Charity Days and the NFP Academy organise free training for not for profit organisations, and their websites are well worth a visit.  There are also opportunities to get funding for learning and development, such as the InterChange funding for leadership and management training.

Check out the blog comments below for some free training courses coming up soon.


4.  Investigate online training

The huge growth of the Internet has brought a wealth of resources for online learning and development, often specially aimed at not for profit organisations.

Knowhow NonProfit have a wealth of career development information, most of it completely free of charge, including videos, training courses, articles and discussion forums.

The Media Trust website has a wide range of articles on marketing and communications topics for not for profit organisations.

The Charity Learning Consortium offers a wide range of eLearning for their members.


5.  Get value for money

Sometimes, paying for training is unavoidable, so you need to make sure you get the best possible return on your investment.  Investigate running courses in-house using small training providers or consultants, as this can be less expensive than sending multiple staff members on external courses.  It also has the added advantage that the course content will be tailored for your organisation.

If you are investing with any new suppliers, eg of any new software, make sure that training is included for free or at a discount in the initial agreement.  In addition, when creating new PSLs, why not ask suppliers if they can offer any training as part of the deal?


Summary

As you can see, there are ways to continue to provide opportunities for learning and development to your staff while keeping training budgets tight.  However, your organisations will always need to invest some funds in training to make sure employees remain efficient and productive.

TPP Not for Profit is a big supporter of investing in learning and development, as it helps to keep staff motivated and reduce turnover, and makes your organisation more attractive to new recruits.  Don’t forget to check out our programme of free seminars.

We are also speaking at and sponsoring several upcoming events, such as the Third Sector Social Media Convention and the IoF Annual Convention.